Phase 1: Discovery & Strategic Alignment
Weeks 1-3 | Foundation setting and stakeholder alignment
Initial Stakeholder Alignment
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Kickoff Workshop with JLR Leadership
Confirm the 14 strategic missions structure (9 core, 5 support), validate mission priorities and interdependencies, review enterprise transformation timeline
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Stakeholder Mapping Session
Identify primary and secondary audiences, define usage scenarios (board presentations, team alignment), establish success criteria and KPIs
📋 Week 1 Deliverables
- Confirmed mission architecture document
- Stakeholder map and audience personas
- Project charter and success criteria
Requirements Deep Dive
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Mission Architecture Workshop
Map Level 1 (Enterprise/Mission Overview), define Level 2 (Sub-domains/Functions), identify Level 3 (Interactive Stories) content
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Lens Definition Session
Validate People/Digital/Estate & Facilities lens framework, customize filters to align with JLR priorities, define visual metaphors
📋 Week 2 Deliverables
- Detailed information architecture
- Lens framework specification
- Navigation flow diagrams
Content Strategy & Brand Integration
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Story Collection Workshop
Gather use cases, persona journeys, transformation narratives, define NOW/NEXT/LATER messaging, collect multimedia assets
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Brand Integration Session
Review JLR visual brand guidelines, define visual metaphor (cityscape, blueprint, landscape), establish design system
📋 Week 3 Deliverables
- Content strategy document
- Brand guidelines integration plan
- Story collection and narrative framework
Phase 2: Design & Architecture
Weeks 4-7 | Visual design and technical architecture
Information Architecture & Planning
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Detailed Site Mapping
Create comprehensive site map for all three zoom levels with defined navigation flows and content requirements
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Technical Architecture Planning
Define 3D web platform requirements, performance specifications, and browser compatibility matrix
📋 Week 4 Deliverables
- Comprehensive site map
- Technical architecture specification
- Performance requirements document
Visual Design & UX
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3D Environment Design
Create visual concepts for the 3D landscape, establish color schemes for different lenses, design zoom transition effects
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UI/UX Design System
Develop interface elements, navigation controls, and responsive design framework for multiple device types
📋 Week 5 Deliverables
- 3D environment visual concepts
- Complete UI/UX design system
- Interactive design prototypes
Interactive Prototyping
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Clickable Prototype Development
Build functional prototype demonstrating zoom levels, lens switching, and time slider functionality
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Content Structure Validation
Test information hierarchy and content flow with prototype, validate user journey effectiveness
📋 Week 6 Deliverables
- Interactive clickable prototype
- User journey validation report
- Content structure confirmation
Stakeholder Review & Iteration
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Executive Design Review
Present prototype to JLR leadership team, gather feedback on visual direction and functionality
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Design Iteration
Incorporate stakeholder feedback, refine visual design, and finalize development specifications
📋 Week 7 Deliverables
- Executive review feedback summary
- Final design specifications
- Approved development roadmap
Phase 3: Development & Implementation
Weeks 8-12 | Platform development and content integration
Core Platform Development
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3D Engine Implementation
Develop web-based 3D visualization engine with zoom capabilities, performance optimization for various devices
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Navigation System Development
Build lens switching functionality, time slider controls, and smooth zoom transitions between levels
📋 Week 8 Deliverables
- Core 3D engine implementation
- Basic navigation functionality
- Performance benchmarking report
Level 1 & 2 Implementation
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Enterprise Mission Visualization
Implement Level 1 enterprise overview with 14 strategic missions, visual hierarchy and mission connections
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Sub-domain Structure
Build Level 2 functionality showing organizational units, functions, and initiatives within each mission area
📋 Week 9 Deliverables
- Level 1 mission visualization
- Level 2 sub-domain structure
- Inter-mission dependency mapping
Interactive Stories & Content Integration
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Level 3 Story Implementation
Build interactive story modules, persona journeys, use cases, and multimedia content integration
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Multimedia Content Integration
Integrate videos, documents, statistics, and interactive elements into Level 3 experiences
📋 Week 10 Deliverables
- Level 3 interactive story system
- Multimedia content integration
- Content management interface
Lens System & Time Navigation
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Three-Lens Filter System
Implement People/Digital/Estate & Facilities lens switching with dynamic content filtering and visual overlays
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Temporal Navigation
Build NOW/NEXT/LATER time slider functionality with content state management and smooth transitions
📋 Week 11 Deliverables
- Complete lens filtering system
- Time slider functionality
- Dynamic content state management
Integration & Optimization
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System Integration
Integrate all components, optimize performance, ensure cross-browser compatibility and responsive design
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Performance Optimization
Optimize loading times, 3D rendering performance, and mobile device compatibility
📋 Week 12 Deliverables
- Fully integrated platform
- Performance optimization report
- Cross-platform compatibility testing
Phase 4: Testing & Refinement
Weeks 13-15 | Quality assurance and stakeholder validation
Quality Assurance & Bug Fixing
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Comprehensive Testing
Functional testing, browser compatibility, mobile responsiveness, performance testing, and accessibility compliance
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Bug Resolution
Identify and resolve critical issues, optimize user experience, ensure stable performance across devices
📋 Week 13 Deliverables
- Comprehensive testing report
- Bug resolution documentation
- Performance benchmarks
User Acceptance Testing
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Stakeholder Testing Sessions
Conduct guided testing sessions with key JLR stakeholders, gather feedback on usability and effectiveness
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Analytics Implementation
Implement user analytics, tracking for engagement metrics, and usage pattern analysis capabilities
📋 Week 14 Deliverables
- User acceptance testing results
- Analytics implementation
- Stakeholder feedback summary
Final Refinements & Training
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Final Polishing
Implement final refinements based on user feedback, polish animations and interactions, optimize content
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Administrator Training
Train JLR team on content management, platform administration, and ongoing maintenance procedures
📋 Week 15 Deliverables
- Final polished platform
- Administrator training materials
- Maintenance documentation
Phase 5: Launch & Handover
Week 16 | Go-live and project completion
Platform Launch & Support
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Production Deployment
Deploy platform to production environment, conduct final system checks, ensure optimal performance
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Documentation & Handover
Complete project documentation, conduct knowledge transfer sessions, establish ongoing support protocols
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Success Metrics Review
Review project success against initial KPIs, gather post-launch feedback, plan future enhancements
📋 Week 16 Deliverables
- Live production platform
- Complete project documentation
- Success metrics report
- Future roadmap recommendations
Project Timeline Overview
Visual timeline showing all phases and their overlapping activities
📈 Key Milestones & Success Metrics
🎯 Strategic Alignment
100% stakeholder sign-off on mission architecture and lens framework by Week 3
🎨 Design Approval
Executive approval of visual design and prototype by Week 7
⚡ Performance Standards
Platform loads in <3 seconds, responsive across all devices by Week 12
✅ User Acceptance
95% stakeholder satisfaction in usability testing by Week 14