Phase 1: Discovery & Strategic Alignment
Weeks 1-3 | Foundation setting and stakeholder alignment
Initial Stakeholder Alignment
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Kick-off Workshop with JLR Leadership
Confirm the 14 strategic missions structure (9 core, 5 support), validate mission priorities and interdependencies, review enterprise transformation timeline
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Stakeholder Mapping Session
Identify primary and secondary audiences, define usage scenarios (board presentations, team alignment), establish success criteria and KPIs
📋 Week 1 Deliverables
- Confirmed mission architecture document
- Stakeholder map and audience personas
- Project charter and success criteria
Requirements Deep Dive
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Mission Requirements Gathering
Deep dive into each of the 14 missions, collect content requirements for 3 zoom levels, define People/Data/Process lens content
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Technical Requirements
Define platform requirements: offline capability, security needs, integration points, performance targets
📋 Week 2 Deliverables
- Mission requirements matrix
- Technical specifications document
- Content inventory template
Content Framework & Lens Design
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Lens Framework Definition
Define People/Data/Process lens mechanics, content filtering logic, visual representation strategies
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Time Dimension Planning
Design NOW/NEXT/LATER time slider functionality, define content states for each temporal view
📋 Week 3 Deliverables
- Lens framework document
- Time dimension specifications
- Initial content framework
Phase 2: Design & Architecture
Weeks 4-7 | Visual and technical design
Visual Identity & UI Design
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Brand Alignment Workshop
Align visual design with JLR brand guidelines, define colour palette, typography, iconography
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Level 1 & 2 Wireframes
Design high-level views: 14 missions overview and individual mission details
📋 Week 4 Deliverables
- Visual style guide
- Level 1 & 2 wireframes
- Initial mock-ups
Interactive Experience Design
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Level 3 Design
Design interactive stories, persona journeys, use cases for deep dive experiences
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Navigation & Interaction Patterns
Define zoom transitions, lens switching animations, time slider interactions
📋 Week 5 Deliverables
- Level 3 wireframes
- Interaction design document
- Animation concepts
Technical Architecture
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Platform Architecture
Design technical stack, data model for missions/lenses/time, content management system
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Security & Performance Planning
Define security protocols, offline capabilities, performance optimisation strategies
📋 Week 6 Deliverables
- Technical architecture diagram
- Data model specifications
- Security plan
Prototype & Feedback
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Interactive Prototype
Build clickable prototype demonstrating all levels, lenses, and time dimensions
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Design Review
Present prototype to stakeholders, gather feedback, iterate on designs
📋 Week 7 Deliverables
- Interactive prototype
- Design feedback report
- Final design assets
Phase 3: Development
Weeks 8-12 | Platform implementation
Core Platform Setup
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Data Model Implementation
Build mission data structure, lens filtering logic, temporal state management
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Base UI Components
Implement core UI elements, navigation system, responsive framework
📋 Week 8 Deliverables
- Core data model
- Base UI components
- Development environment setup
Level 1 & 2 Implementation
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Missions Overview
Build Level 1: Interactive 14 missions view with zoom capabilities
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Mission Details
Implement Level 2: Individual mission details with lens and time integration
📋 Week 9 Deliverables
- Level 1 missions overview
- Level 2 mission details
- Zoom transition mechanics
Interactive Stories & Content Integration
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Level 3 Story Implementation
Build interactive story modules, persona journeys, use cases, and multimedia content integration
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Multimedia Content Integration
Integrate videos, documents, statistics, and interactive elements into Level 3 experiences
📋 Week 10 Deliverables
- Level 3 interactive story system
- Multimedia content integration
- Content management interface
Lens System & Time Navigation
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Three-Lens Filter System
Implement People/Data/Process lens switching with dynamic content filtering and visual overlays
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Temporal Navigation
Build NOW/NEXT/LATER time slider functionality with content state management and smooth transitions
📋 Week 11 Deliverables
- Complete lens filtering system
- Time slider functionality
- Dynamic content state management
Optimisation
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System Refinement
Optimise performance, ensure cross-browser compatibility and responsive design
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Performance Optimisation
Optimise loading times, 3D rendering performance, and mobile device compatibility
📋 Week 12 Deliverables
- Optimised platform
- Performance optimisation report
- Cross-platform compatibility testing
Phase 4: Testing & Refinement
Weeks 13-15 | Quality assurance and stakeholder validation
Quality Assurance & Bug Fixing
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Comprehensive Testing
Functional testing, browser compatibility, mobile responsiveness, performance testing, and accessibility compliance
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Bug Resolution
Identify and resolve critical issues, optimise user experience, ensure stable performance across devices
📋 Week 13 Deliverables
- Comprehensive testing report
- Bug resolution documentation
- Performance benchmarks
User Acceptance Testing
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Stakeholder Testing Sessions
Conduct guided testing sessions with key JLR stakeholders, gather feedback on usability and effectiveness
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Analytics Implementation
Implement user analytics, tracking for engagement metrics, and usage pattern analysis capabilities
📋 Week 14 Deliverables
- User acceptance testing results
- Analytics implementation
- Stakeholder feedback summary
Final Refinements & Training
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Final Polishing
Implement final refinements based on user feedback, polish animations and interactions, optimise content
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Administrator Training
Train JLR team on content management, platform administration, and ongoing maintenance procedures
📋 Week 15 Deliverables
- Final polished platform
- Administrator training materials
- Maintenance documentation
Phase 5: Launch & Handover
Week 16 | Go-live and project completion
Platform Launch & Support
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Production Deployment
Deploy platform to production environment, conduct final system checks, ensure optimal performance
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Documentation & Handover
Complete project documentation, conduct knowledge transfer sessions, establish ongoing support protocols
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Success Metrics Review
Review project success against initial KPIs, gather post-launch feedback, plan future enhancements
📋 Week 16 Deliverables
- Live production platform
- Complete project documentation
- Success metrics report
- Future roadmap recommendations
Project Timeline Overview
Visual timeline showing all phases and their overlapping activities
📈 Key Milestones & Success Metrics
🎯 Strategic Alignment
100% stakeholder sign-off on mission architecture and lens framework by Week 3
🎨 Design Approval
Executive approval of visual design and prototype by Week 7
⚡ Performance Standards
Platform loads in a few seconds, responsive across all devices by Week 12
✅ User Acceptance
95% stakeholder satisfaction in usability testing by Week 14